Have you noticed how cannabis beverages are popping up everywhere—from bars to grocery shelves? In 2025, the alcohol industry is facing an unprecedented challenge as cannabis-infused drinks gain massive popularity, especially among younger consumers. With millennials and Gen Z increasingly favoring THC and CBD beverages over traditional alcohol, the market is undergoing a seismic shift. But why is this happening? Studies show that 69% of 18-24-year-olds […]
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How Cannabis Is Reshaping the Alcohol Industry in 2025
By Javier Gil